A product studio for founders who need someone to build the thing and then still be there when it needs to change.
We take on the whole surface: product, design, build, infrastructure, and the unglamorous maintenance nobody quotes for.
Co-founder & CEO, Sato Builds
Software you won't have to rebuild.
I design and build products, then stay while they grow. Through Sato Builds for founders, and directly for the marketing agencies whose client work runs through me. Three of the companies happen to be ours.
thesis.js
const thesis = [
"build it",
"own it",
"stay with it"
]
// applied 3x so far
What we're building
Tony and I run all three. Building for ourselves is what keeps us honest about what we ask clients to live with.
Smart home gadgets that fix real daily annoyances. Everyday life, upgraded.
Built and operated end to end: sourcing, storefront, paid acquisition, retention.
Self-care booking for Lebanon. Customers browse salons, barbers, nail bars, clinics, spas and physios with real prices and live availability, and book in three taps.
Studios run calendar, staff, clients and revenue from treatd Pro, a flat subscription with zero commission on bookings.
One app, three roles: customer, studio, employee.
Six years of other people's products
I'm Sahar. Before any of these companies existed, I spent six years building other people's.
What I learned in that time didn't come from the work. It came from what founders started saying in first meetings, once they'd stopped being polite about it.
What they told me6
Years building
50+
Products shipped
3
Companies co-founded
If you're a founder
Bring it to Sato Builds. We build it, then keep building it.
If you're an agency
I'm the technical half. You keep the client, I take the build.
Selected work
Around fifty products across six years. The ones worth showing are on the portfolio.
Building something you'll still be running in three years?
That's the kind of work I take on. Through Sato Builds for founders, directly for agencies who need a technical partner.
Get in touch